Finally, Spotify in Kenya!

But what does that mean for the local musicians, podcasters, and music-centric businesses?

Image by M. H. from Pixabay

Spotify, the largest audio streaming subscription platform, which is partly owned by two of the three biggest music record labels — Universal Music Group and Sony Music Entertainment, has expanded to 80+ new markets. The new markets include Kenya, Ghana, and Nigeria.

Before the expansion, in the entirety of Africa, the service was only available in South Africa.

What are some of the advantages of the expansion of the service to Africa? Below is a couple of them.

Over the past few years, we’ve seen overseas record labels expanding to cover the African region. Last year, Def Jam Recordings expanded to Africa by creating Def Jam Africa to “follow the blueprint of the icon Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.” Intelligent industry insiders knew that something was cooking. I could only think of streaming platforms.

Nowadays, record labels get the majority of their revenues from music streaming platforms — such as Spotify. Hence, it was easier for me to connect the dots.

Also, it was a tension for many Africans who were avid fans of the legendary Joe Rogan Experience podcast after hearing that the show would be a Spotify exclusive. It didn’t end there — Spotify continued to acquire licence rights for more podcasts and podcast networks — Dissect, The Mitchell Obama Podcast, The Ringer, and Gimlet Media. To some, it was as if Spotify was becoming a barrier to knowledge consumption.

Just like any other good thing, there must be bad aspects too. In this case, let’s look at possible demerits of Spotify’s expansion to Africa.

Zack & Mel Talk Music, our podcast with Zack Nazareth is on Spotify already. You can check out the podcast here.

Lifelong learner.